Most dealership sales events concentrate primarily on selling vehicles.

At the same time, dealership procurement departments are working independently to locate and acquire quality pre-owned inventory.

Mr. Lysander brings these two objectives together through the Super Sales & Acquisition Event.

This is a coordinated dealership campaign designed to generate both retail sales opportunities and direct vehicle procurement opportunities.

Rather than treating vehicle sales and vehicle acquisition as separate activities, we build a strategy where each supports the other.

The Two-Sided OpportunityA traditional sales event concentrates on finding customers who want to purchase a vehicle.

A traditional acquisition campaign concentrates on finding customers who want to sell their vehicles.

The Super Sales & Acquisition Event recognizes that many dealership customers can potentially participate in both sides of the transaction.

For example:
A customer may want to trade an existing vehicle toward something newer.  A customer may be interested in selling their vehicle outright.

A customer may have a vehicle that meets the dealership's immediate inventory requirements.

A customer may be ready to purchase but has not yet explored their current vehicle's value.

A previous customer may be interested in returning to the dealership.

The opportunity is to create a campaign that addresses these different customer situations.

How the Program Works

1. Dealership Strategy and Preparation

We begin by working with dealership management to identify sales targets, procurement requirements and campaign objectives.
The dealership establishes its desired inventory profile, sales priorities and customer segments.

2. Targeted Customer Outreach

Mr. Lysander helps coordinate outreach to selected customer groups.

The messaging is designed to introduce the event, establish interest and identify whether the customer is more interested in purchasing, trading or selling.

3. Appointment Generation

Qualified prospects are directed toward appropriate dealership appointments.

The objective is to create a structured flow of potential buyers and vehicle sellers.

4. Sales and Procurement Coordination

This is where the Super Sales & Acquisition approach becomes particularly valuable.

Sales personnel focus on retail opportunities, while procurement and appraisal personnel evaluate potential vehicle acquisitions.

The two departments work together to maximize the opportunities created by the campaign.

5. On-Site Campaign Support

Depending on the engagement, Mr. Lysander can provide on-site support, assist with customer engagement, coordinate acquisition activity and help maintain campaign momentum.

Why This Is Different

A dealership may spend significant money advertising a sales event while separately investing in wholesale inventory procurement.

The Super Sales & Acquisition Event creates an opportunity to combine these activities into one coordinated campaign.

It recognizes that the same customer database can produce:Vehicle buyers.

Vehicle sellers.

Trade-in opportunities.

Replacement customers.

Outright purchase opportunities.

Additional dealership traffic.

Measuring Results

Campaign performance can be evaluated through several indicators:

Total customer contacts.

Appointments generated.

Showroom traffic.

Appraisals completed.

Vehicles acquired.Retail sales completed.

Trade-in opportunities.Campaign cost relative to results.

Our Objective

The Super Sales & Acquisition Event is designed to make dealership events more productive by creating opportunities on both sides of the automotive transaction.

Buy more. Sell more. Create more opportunities.

Mr. Lysander brings sales and procurement together under one coordinated strategy